From the Runway to the Racks...

It may seem like September was ages ago, but the fashions shows from this past September Fashion Month are still fresh in my mind, partly because of the fact that the reminders are everywhere now. Take a look at any mall, magazine or shop and you'll see both influences and plain out copies from the spring collections that showed this past September. I recently went to a shopping mall, not something I do all the time, and was amazed at how much of it I had seen before during September. Some of it was in subtle reference, but others were just close enough where you had to look twice, but just far enough from a lawsuit. (It's amazing how shamelessly they copy designers! Almost every detail is there, save the name.) Brands normally just capture the concept and essence of runway designs and apply them to styles that can be used in the everyday, to put even more distance from that lawsuit and to ensure revenue. (Obviously, most people don't buy the expensive and generally impractical clothes off the runways.)

Brands take inspiration from the runway but make them for the everyday, so rarely will they create their own designs. So even if you consider yourself the most unfashionable person out there and resent fashion, your clothes are based off of something that walked down a catwalk at one point or another. Even if you're a thrifter and keep far away from runway fashion, trends will subliminally change how you look at things and you you style your own clothes. If you wear clothes at all, you are under the influence of high fashion. There is no escape from the runway! 'Tis the nature of fashion.

For today's post, I looked at the top trends from the spring collections and observed how they trickled down to the fast fashion brands.

The 70s was a huge trend this season, mostly represented through suede. See how similar, yet more wearable, the fast fashion versions are? Use this link to shop.


The 70s was also represented through boho and hippie designs; most popularly, florals. Use this link to shop.

Denim was also very popular this season, in both seventies modes (see the first look - Gucci) and more modern versions (see the last look - Dolce & Gabbana). Use this link to shop.



Today, there's less of a barrier between high fashion and common clothes. It's a lot easier to see what's walking down the runway, and therefore easier to copy. Clothing production is also faster; there can be a show one day, and brands will have exact replicas for sale the next. This is all contributing to the process of breaking down that barrier between high and low. Social media is probably the greatest contributor to the cause, with never-before-ease to look into celebrity's lives, but that's a topic for another day.





14 comments:

  1. I love this post - such a great overview of the amazing spring trends! I also enjoyed your point about the trends quickly being copied by middle and lower-end designers/brands!
    XO,
    Heather
    www.alittlecasual.com

    ReplyDelete
  2. I love this post - such a great overview of the amazing spring trends! I also enjoyed your point about the trends quickly being copied by middle and lower-end designers/brands!
    XO,
    Heather
    www.alittlecasual.com

    ReplyDelete
  3. I just love this three trends !
    xoxo,

    http://atwednesdaysiwearpink.blogspot.pt/

    ReplyDelete
  4. Great job on this! I like the look of all the floral patterns, especially that maxi skirt in the middle... so perfect for a tropical vacation. :)

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  5. This is such an informative post! I really enjoyed reading :) I myself am quite happy about the denim trend; I have such an obsession with denim clothes haha!

    http://glimmeringshadows.blogspot.com/

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  6. So in love with the denim trend, but suede can please go away!

    http://industrialbarbie.blogspot.com/

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    Replies
    1. I disagree, suede is leather's softer, more relaxed cousin and therefore will always have a place in my heart.

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  7. I have no shame in saying that every one of these trends will be included in my wardrobe this season !! I think that all three of these trends are so easy to style into both daytime and night-time looks.

    lovely blog, would be great if you could check out mine.
    http://greenteavogueandme.blogspot.co.uk

    Xxx

    ReplyDelete