It's a Zoo! Welcome to the Fashion Industry

I know the fashion industry always appreciates a little aura of mystery, but the utter disorder as of late is simply ridiculous. It seems like every designer and fashion brand has their own preference of doing things, from runway shows to scheduling, to content, with almost no commonality. Brands should be distinct by having features that set them apart, but they should also create clothes that fall into a select field, or if they don't, they shouldn't be allowed to classify as so.

For example, one of the most confusing problem in fashion is the clashing schedule. The time periods for fall/winter and spring/summer collections are clear enough because the shows happen during fashion weeks, but it's the less publicized collections, pre-fall and pre-spring/cruise/resort collections, whose schedules are vague. Even the proper term for these collections is unclear. Pretty much everyone uses pre-fall, but I've seen pre-spring, cruise, and resort all be used for the same collection. It's not that much of a confusion, but it would be nice if we could all follow the same fashion dictionary.

Since there aren't designated slots for pre-fall and resort shows to occur, like fashion week, brands have a free rein of sorts to get collections out. Designers aren't pressured by a specific deadline and members of the industry don't have to buzz around like maniacs from show to show. In theory, this should work perfectly, but in reality we end up with runway shows either too spread out or too close together. For example, Céline showed their pre-fall collection at the very beginning of May, but other designers showed their's from November to January. A better example of messy scheduling in the fashion industry is the whole bundle of pre-spring/cruise/resort collections (more like visual presentations) that happened about two weeks ago. When all these spectacular shows with great coverage and clothes all happen within the span of a few days, it's hard to differentiate between them. (I'm looking at you, Chanel and Louis Vuitton.) This is confusing not only for the simple outsider like myself (or maybe little more than outsider), but mostly for those deeply involved in fashion, including consumers.

Also from first-hand experience, it's hard to judge, critic, and compare collections when you can't classify them. When the schedule lines are blurred and it becomes unclear when certain pieces should show, it can even confuse designers, I imagine. It's hard to know what to show and what to look for when every collection is different, yet labelled with the same classification. In Colin McDowell's most recent column for Business of Fashion, he proposed a global council for fashion to organize "the industry's lack of international coordination," and put in regulations to end the confusion. If this was put into action, it would benefit not only those exclusively working in fashion, but all of us affected by it, which is to say anyone who wears clothes.


A look from Céline pre-fall 2015, which showed in early May, set apart from its counterparts who showed from November to January. Photo via Style.com.


10 comments:

  1. I know, what doesn't pre-fall and pre-spring even mean? I mean I kind of like it because it forces me to evaluate the collection on it's own and not compare it to the hundreds of other collections happening during fashion week, but since I'm not really looking for them, it's easy to miss them.

    COOCOO FOR COCO

    ReplyDelete
    Replies
    1. Pre-fall/spring is actually more important than thecollections during fashion week because it stays in stores longer and there's more of a chance for consumers to buy it, but when they all straggle in really spread out or too close together, it's hard to know what to look for. Couldn't have put it better myself!

      Delete
  2. The schedule of the fashion was so far a challenge for me :) Thannks for your informations!
    xx from Germany/Bavaria, Rena
    www.dressedwithsoul.com

    ReplyDelete
  3. I think this is fashion marketing. Spreading out fashion shows here and there will keep people interested.

    Jenn
    The Pink Lemonade Girl

    ReplyDelete
  4. You have an amazing blog! What you think of follow for follow?

    xoxo
    BLOG // FB PAGE // BLOG'S GIVEAWAY

    ReplyDelete
  5. I commented this on one of your previous posts but I have to say it again... I can't believe you're only 13 :O You have such an amazing gift when it comes to writing. I loved reading this Xx

    THEFASHION-JUNKIE

    ReplyDelete