With a pretty face on the outside and hard facts and analyses on the inside, the new weekly WWD is the full package. When I received the first copy, I was skeptical of this new format - it looked more like a glossy magazine than a weekly newspaper. And while I do love a good glossy, I didn't want it to be at the expense of a serious fashion business report. But my worries were quickly put away when I flipped Alexander Wang's face aside and opened the magazine. In no way did WWD become lighter on content and put all efforts into pleasant visuals in order to attract a broader audience. The only thing that has changed is the shape of it; all the same great content (and more, now) is still there. The layout is, indeed, easier on the eye, so it could attract more people to become interested in the business side of fashion. Plus, with the magazine-newspaper looking more photogenic, people will be more willing to share on social media, publicizing WWD even further. The only cons I see to this change is the loss of tradition. The daily, WWD print newspaper may be dead, but it was reborn in a better form.
Photo via WWD Instagram. Who wouldn't want a picture of such a pretty cover? The matte, beautiful cover fulfills the vanity part of the perfect package, while analyses, facts, and stories on everything in fashion fill the inside.