Gareth Pugh Spring 2016 Ready-to-Wear

Fashion undoubtedly holds the title of most mocked industry. It's been exploited numerous times for its wild and sometimes absurd traditions. But it's not exactly a false accreditation, either; fashion definitely has more than its fair share of what the heck am I looking at moments, some accountable for when one takes a deeper look, some just as ridiculous as they may appear on the surface, but Gareth Pugh's most recent runway show of over-exaggerated, madhouse disco queens snuggly fit into that unrestrained category for all the right reasons. The models bounced down the runway to an upbeat disco, a blur of stripes and leather and sequins, all topped by a shock of choppy fur hair. It would have been serious ("serious" meaning seriously committed to its disco theme), and I wouldn't have bothered covering it, if the clothes weren't accompanied by the maddening, slightly frightening eye makeup. If "disco party" was the deepest the references and conveyances went, it would be just another commercial London collection (and it would also probably come along with a wave of identical Instagrams). But those crazy, exaggerated eyes made all the difference. Exaggeration goes hand in hand with mockery, as Pugh has shown so cleverly here. Gareth Pugh has transformed fashion clothes into a statement on society, a statement that will be worn by the very people it mocks. The show tells a story of disco-goers, or party people in general, feeling "original" about their decisions when, in reality, they're all the same, of the same code, with the same wild eyes and moles placed ever-so. The plot of the show is quite similar to the world of fashion, and the world in general because, after all, the state and direction of fashion is parallel to that of the world. The takeaway message from this show was to not take yourself too seriously, because without knowing it, you're just part of a society of similarity, a big madhouse.

My theory may be a bit of a stretch, but it's more of a stretch for a designer like Gareth Pugh to serve strong Gothic warriors one season and disco clowns the next without some obscure meaning buried deep inside the shallow, skintight leggings. The character of Gareth Pugh's brand is not based off of a visual aesthetic, but rather a degree of thought touched by his uniquely talented hand.

Photos via Vogue Runway.

1 comment:

  1. I'm not familiar with Gareth Pugh, but perhaps his statement comes at the design of the clothes