September Fashion Month Recap: The Month of Discomfort

Gucci by Alessandro Michele, Milan.

Fashion is an industry built on consistent, constant changes. Right now, fashion is loving all things a little off, a little weird, and a little eccentric. Top models aren't ones with traditionally "pretty" features, but ones that are interesting to look at. Fashion is in a moment of appreciating the charming yet awkward character.

Fashion has always questioned the way people think, from Schiaparelli's surrealism to McQueen's often macabre shows, but this season, discomfort seemed to be an overarching theme across the fashion capitals, beating out even, I daresay, the usual priority of beauty. But that doesn't mean these thoughtful clothes lacked beauty. Something new and slightly uncomfortable is often more beautiful than a gorgeous gown we've seen a million times before. The discomfort is what makes an eccentric piece beautiful. Our minds, our eyes, aren't used to that particular combination of cut and color, and so it naturally sparks interest. With some of the eccentric design presented this past fashion month, like Gucci or Prada, I can see how it will fit into the world in six months time, when the clothes will actually be sold, or even sooner. But with others, like Margiela or Rick Owens, I doubt that they will ever be considered "normal," or anything near it, six months later and beyond. Gucci's lineup of "beautiful-weirdos," as they were originally dubbed, seem more beautiful than weird now, but John Galliano's sci-fi vision for Margiela still, and will most likely always, seems like he's seeing something we can't.

Rick Owens, Paris.

Maison Margiela by John Galliano, Paris.
Even with the seemingly random assortment of details and dramatics, John Galliano still remains a master craftsman above all things, as shown here with this decadent bias-cut skirt.

Charming quirkiness has been gaining steam for a while now, Molly Bair's exaggerated features on the cover of Dazed and Confused stands out as a milestone for the beautiful weirdo in my mind, but this season the concept really solidified. Perhaps it has something to do with the reincarnation moment that nineties nerds are having right now; an appreciation of originality and uniqueness brought mainstream by looking back to the original DGAF adopters. This season was about accepting your differences, not even attempting conventional beauty, and instead embracing your quirks. In this way, fashion is reflective of the world today, where instead of hiding and pretending, people are sharing and exploring their peculiarities. In today's connected world, people can very much become aware of others like them, therefore they don't need to pretend to fit in. Fashion is embracing that newfound sense of eccentric, uncomfortable, and unconventional beauty. While fashion-cliques still remain strong (#BalmainArmy), the power of the individual is quickly taking charge.

Prada, Milan.

Maison Margiela by John Galliano, Paris.


  1. I think what's slightly attractive about the fashion world is that the runway looks are an exaggeration of the women these pieces were originally designed for, so when an army of hair and makeup people have free reign (within the brief of course) then things do become slightly uncomfortable, even for the "natural" beauty looks
    In terms of the looks themselves, designers may employ stylists to help create the looks, in a set of circumstances whereby even the most loyal customers cannot necessarily recreate each look.

    Fashion is about the fantasy of fashion week, and in order to capture attention, the designer must first step outside what is comfortable

    1. Yes, what you see on the racks is just a watered-down version of what walked down the runway 6 (more or less) months ago. But I think designers "step outside what is comfortable" for other reasons than attention seeking, at least with some.

  2. Loved reading this post. I always find your thoughts so interesting when talking about high end fashion,

    Lots of love
    Teresa x

    (if another comment comes up with my name please delete it because I might have accidently commented on my friends account)

  3. I love how you put that: 'charming quirkiness'.
    Your comments are very interesting to read. Fashion is art, and it is always nice to hear others express their thoughts on current trends. I love the eccentric looks on the runways! They're different, and tell a story. In practice, though, I don't see why you would wear these type of things. It's more important to be comfortable. :) Of course, these designs aren't exactly meant to be worn so I suppose we're safe.

    x Yasmine, Cloudy

    1. I see your point with the "prioritizing comfort" part. But what if you're comfortable with your quirkiness? As I said in my post, I think fashion is reflection on the world and how people are becoming more comfortable with their quirks, so these clothes may not all that physically comfortable to everyone, but their base of originality is universal.

      As for the "these clothes aren't meant to be worn" part, someone will buy them; maybe not the entire look all at once, but these clothes are, ultimately as ready-to-wear, made to be bought.