Couture is a Breath of Fresh Air

Fashion today is fast, forgettable, and unforgivable. Regular seasons blur with pre-collections, womenswear blends with menswear, resulting in one big, round-the-clock, trendy mess. On occasion, gems of innovation and beauty slip into ready to wear collections, but usually ready to wear collections stay true to the title: clothes that are varying degrees of salable and wearable by societal standards. Ready to wear isn't boring, it just naturally can't be as exciting as couture.

Couture is the most indulgent of fashion; the most time and resource consuming; the most unnecessary. Ideas are executed to the fullest and no detail spared. As I'm writing this, the collection that stands out in my mind as the most refreshing from fashion's usual was Valentino's couture/culture extravaganza last summer. Not only was it some of the most beautiful clothes I've ever seen, but there was a level of culture and taste that is often ignored in fashion today. It was beautiful, but not superficial, just as couture should be. Many question the relevance of couture today and the truth is it's not relevant. No one really wears those clothes, but at the same time the point of the couture is not to be worn. Couture is about ideas and beauty, not practicality. Couture is food for thought; fashion to fuel the mind; style to satisfy the soul. 




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